5G MEDIA INITIATIVE

Research and development of tomorrow's media landscape

Our Goals

Platform

Testing the future distribution of media content via modern and convergent 5G networks and evaluating the business models that emerge as a result

Terminal Equipment

Hybrid media access with seamless transition from live to on-demand and new services

Media Production

Overcoming infrastructural boundaries of traditional media production thanks to wireless IP basis

New Media Formats

Allows formats such as 360°, Augmented and Virtual Reality as well as barrier-free services

Converged Network

Merging all communication networks and technologies and bundling in a joint 5G standard

Development

Identifying common interests and benefits of communication based on a 5G standard and influencing standardisation and regulation

What is the 5G Media Initiative?

The 5G Media Initiative connects media, science and industry to exchange know-how, develop common positions and initiate research projects. In contrast to other 5G initiatives, we focus our research activities on strong media relations.

"5G's universal applicability allows for a variety of options for media production, distribution and consumption, including new business models."

Willhelm Dresselhaus

Head of Nokia Germany

"As the network of the future, 5G will play a major role in the production and distribution of broadcasting and will also offer completely new opportunities for radio and television use."

Helwin Lesch

Head of Distribution and Controlling, BR

"5G is the first great opportunity to cover all major application areas in wireless communication with a globally uniform standard."

Manfred Reitmeier

Vice President Broadcast and Amplifier Systems, Rohde & Schwarz

"The '5G Media Initiative' offers an excellent platform to test the future distribution of media content via modern and convergent 5G networks and to evaluate emerging business models."

Uwe Löwenstein

Spectrum Technology Manager, Telefónica Germany

"With the introduction of 5G, a market with millions of smartphones and tablet PCs as potential broadcast receivers could emerge that can attractively combine live TV services, media libraries, social networks and many more services."

Jochen Mezger

Head of ARD Competence Center International Frequency Management

"Digital broadcasting and wireless communication technologies have been the key research areas of Fraunhofer IIS for many years; with 5G, these two worlds will continue to grow together."