5G MEDIA INITIATIVE

Research and development of tomorrow's media landscape

Our Goals

Platform

Testing the future distribution of media content via modern and convergent 5G networks and evaluating the business models that emerge as a result

Terminal Equipment

Hybrid media access with seamless transition from live to on-demand and new services

Media Production

Overcoming infrastructural boundaries of traditional media production thanks to wireless IP basis

New Media Formats

Allows formats such as 360°, Augmented and Virtual Reality as well as barrier-free services

Converged Network

Merging all communication networks and technologies and bundling in a joint 5G standard

Development

Identifying common interests and benefits of communication based on a 5G standard and influencing standardisation and regulation

What is the 5G Media Initiative?

The 5G Media Initiative connects media, science and industry to exchange know-how, develop common positions and initiate research projects. In contrast to other 5G initiatives, we focus our research activities on strong media relations.

"5G's universal applicability allows for a variety of options for media production, distribution and consumption, including new business models."
Willhelm Dresselhaus
Head of Nokia Germany
"As the network of the future, 5G will play a major role in the production and distribution of broadcasting and will also offer completely new opportunities for radio and television use."
Helwin Lesch
Head of Distribution and Controlling, BR
"5G is the first great opportunity to cover all major application areas in wireless communication with a globally uniform standard."
Manfred Reitmeier
Vice President Broadcast and Amplifier Systems, Rohde & Schwarz
"The '5G Media Initiative' offers an excellent platform to test the future distribution of media content via modern and convergent 5G networks and to evaluate emerging business models."
Uwe Löwenstein
Spectrum Technology Manager, Telefónica Germany
"With the introduction of 5G, a market with millions of smartphones and tablet PCs as potential broadcast receivers could emerge that can attractively combine live TV services, media libraries, social networks and many more services."
Jochen Mezger
Business Unit Manager Network Technologies, IRT
"Digital broadcasting and wireless communication technologies have been the key research areas of Fraunhofer IIS for many years; with 5G, these two worlds will continue to grow together."
Bernhard Niemann
Head of Broadband and Broadcasting at the Fraunhofer Institute for Integrated Circuits

Partners

Latest news

5G worldwide

Media Days Munich: Unified worldwide technical broadcasting standard possible

How far has 5G research already progressed and can the 5G standard already be used in practice for the media sector? These and other questions were discussed by experts from all over Europe in a joint panel of the Bavarian Broadcasting Corporation and the Institute [...]

Bavarian 5G TODAY research project approaching successful completion

Munich, October 23rd, 2019 - The Bavarian research project 5G TODAY is approaching its end. Within the scope of 5G TODAY, a complete broadcasting chain for the large-cell distribution of TV programs based on the LTE/5G broadcast mode FeMBMS was realized for the first time [...]